Privacy policy

Last updated: January 16, 2026

Privacy Policy

Last updated: November 1, 2025

Rum & Jerk operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how Rum & Jerk collects, uses, and discloses your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:

  • Contact details: Including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information: Including credit card, debit card, and financial account numbers, payment card information, transaction details, and payment confirmation.

  • Account information: Including your username, password, security questions, and preferences.

  • Transaction information: Including items viewed, cart additions, wishlists, purchases, returns, and past history.

  • Communications: Information included in support inquiries or direct messages.

  • Device and Usage information: Including IP address, browser type, unique identifiers, and how you interact with or navigate the Services.

Personal Information Sources

We collect personal information:

  • Directly from you: When you create an account, make a purchase, or contact us.

  • Automatically: Through cookies and similar tracking technologies when you use our website.

  • From our service providers: Including those who enable our technology, payment processing, and logistics.

How We Use Your Personal Information

  • Provide and Tailor Services: To fulfill orders, process payments, manage your account, and provide a customized shopping experience.

  • Marketing and Advertising: To send promotional communications and show online advertisements based on your activity.

  • Security and Fraud Prevention: To authenticate accounts, provide secure payments, and detect malicious activity.

  • Legal Reasons: To comply with applicable laws, respond to legal processes, and enforce our terms.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • Vendors and Service Providers: Who perform services on our behalf (e.g., IT management, payment processing, data analytics, cloud storage, and shipping).

  • Business and Marketing Partners: To provide marketing and targeted advertising.

  • Directives and Consent: When you request us to share information (e.g., social media integrations or shipping partners).

  • Corporate Transactions: In connection with a merger, sale, or bankruptcy.

Third Party Websites and Links

The Services may provide links to platforms operated by third parties. We do not control and are not responsible for the privacy or security of such sites. We recommend reviewing their individual policies before providing any information.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with data, please contact us for deletion.

Security and Retention

While we implement security measures, no system is "perfectly secure." We retain your personal information based on factors like account maintenance, legal obligations, and dispute resolution.

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

  • Right to Access/Know: To request a copy of the data we hold.

  • Right to Delete/Correct: To request the removal or correction of inaccurate data.

  • Right of Portability: To request a transfer of your data to another party.

  • Right to Opt-Out: To opt-out of "sales," "sharing," or targeted advertising.

  • Communication Preferences: You may unsubscribe from promotional emails at any time.

To exercise these rights, please contact us using the details below. We will verify your identity before processing requests as required by law.

Complaints

If you have concerns about our data processing, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. We rely on recognized transfer mechanisms, such as Standard Contractual Clauses, to ensure your data remains protected.

Changes to This Privacy Policy

We may update this policy from time to time. We will post the revised version on this website and update the "Last updated" date accordingly.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, please contact us:

Rum & Jerk 3379 Peachtree Rd NE, Suite 700

Atlanta, GA, 30326, US

Email: info@hdyork.com